UTM Tracking (Enquiries & Waitlist)
Overview
UTM stands for Urchin Tracking Module. It’s a snippet of code added to the end of a URL to help track the performance of marketing campaigns. By using UTM parameters, you can gain insights into where your enquiries are coming from and how users interact with your content.
Link Generator
Click on the chain-link icon in the top right corner of the Manage Enquiries and Manage Waitlist pages, enter the parameter values in each field, and copy the generated link.
Parameters
There are five different UTM parameters, which may be used in any order.
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Identifies which site sent the traffic, and is a required parameter. | utm_source=google |
| utm_medium | Identifies what type of link was used, such as email or pay-per-click advertising. | utm_medium=ppc |
| utm_campaign | Identifies a specific product, promotion, or strategic campaign. | utm_campaign=spring_sale |
| utm_term | Identifies search terms. | utm_term=running+shoes |
| utm_content | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B/ testing and content-targeted ads. | utm_content=logolink or utm_content=textlink |
Tracking URL Format
You will need to make a unique URL for each source you wish to track.
- Start with your Enquiry or Waitlist URL (you can find it at the top of the Manage Enquiries or Waitlist page in your OWNA Portal).
- Add an ampersand (&) before each parameter.
- Add the parameter you want to track, then an equals (=) sign, then the tracking text (there should be no spaces).